
DeluxDeco is a Dutch direct-to-consumer brand specializing in luxury home cinema seats and modular cinema sofas. Every piece is made to order in premium Italian leather, available in over 40 colors, and performance fabrics in 60+ options — all backed by a 10-year guarantee. From single recliners to full cinema room configurations, DeluxDeco helps customers create the ultimate home theater experience.

DeluxDeco needed a premium e-commerce platform that matched the luxury positioning of their cinema furniture. Customers had to choose between leather types, 40+ colors, modular layouts, and accessories — but the previous website didn't guide them through the configuration process or convey the brand's premium identity.
We built a modern Next.js e-commerce platform with an intuitive product configurator that guides customers through material, color, and layout choices. The site features high-quality product visuals, a 2D room planner tool, and SEO optimized for home cinema furniture keywords across the Netherlands and EU market.

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