+180%
increase in organic traffic
2.1s
page load time
+45%
increase in conversions
About the project
DeluxDeco is a Dutch direct-to-consumer brand specializing in luxury home cinema seats and modular cinema sofas. Every piece is made to order in premium Italian leather, available in over 40 colors, and performance fabrics in 60+ options — all backed by a 10-year guarantee. From single recliners to full cinema room configurations, DeluxDeco helps customers create the ultimate home theater experience.
Challenge
DeluxDeco needed a premium e-commerce platform that matched the luxury positioning of their cinema furniture. Customers had to choose between leather types, 40+ colors, modular layouts, and accessories — but the previous website didn't guide them through the configuration process or convey the brand's premium identity.
Solution
We built a modern Next.js e-commerce platform with an intuitive product configurator that guides customers through material, color, and layout choices. The site features high-quality product visuals, a 2D room planner tool, and SEO optimized for home cinema furniture keywords across the Netherlands and EU market.
Key Feature
What we did
Design and development of Next.js e-commerce store
Product configurator with leather, color, and layout selection
2D cinema room planner tool
Integration with payment and order fulfillment systems
SEO strategy for home cinema furniture keywords
Page speed and performance optimization
More from this project
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